Brands are investing in culture. They are offering us money, and publicity for the right to position themselves as supporters of local artistry. It's really changing the idea of what "commercial art" is to me. In my experience, it has really liberate me more than obstruct my creative vision. And their brand resonates with a market that has grown accustomed to all of the advertising tricks out there. It's a great time to be an Artist.
New Amsterdam spirits spotlighted an Artist in eight major cities in the United States including Miami where I was chosen. The "It's your town" campaign gave us the opportunity to create a mural, and seven small pieces to be exhibited at a show at El Fresco. These are some of the pieces created in the series.
Oculto commissioned this mural campaign to cover Wynwood, Miami Beach, and Little Havana.